Business Plan
The content and materials included in this portfolio were developed as part of the USTA Racquet Sports Management Apprenticeship and are intended for educational and portfolio purposes only. They were created for South Texas Tennis Center, a proposed public racquet sports facility in Edinburg, Texas.*
*The facility, branding, plans, and supporting materials are fictional and were developed as part of a conceptual project to demonstrate planning, management, marketing, and operational skills.
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Financial Management
To ensure a comprehensive and forward-looking business plan, the Financial Management section includes a seven-year budget projection.
The first four years provide a detailed breakdown of all revenue and expense assumptions, with careful consideration given to each category to create a realistic and well-supported financial outlook. For the final three years, the financials are presented on a pro forma basis, providing a longer-term projection of the facility’s anticipated financial performance and growth.
Budget Years 1-7
Profit & Loss Statement
For the South Texas Tennis Center, I decided to adapt a template that I already had from my previous business. Originally, I received it as a spreadsheet to manage a small business, but the prompts and formulas in Google Spreadsheet run really well for any medium-sized business. It can even substitute for a QuickBooks subscription and offer a really good way to observe the data.
Other Financial Management Tools
Variance Reports help businesses identify discrepancies between budget, forecast, and actual numbers.
Having them is crucial for planning for the future, analyzing potential threats, and controlling costs to accomplish financial goals.
Our KPIs should focus on what matters most: financial performance and people. Both are essential to a successful tennis facility.
Please click on “More Info” to explore the KPIs that matter most for this facility.
To support our KPIs and financial sustainability, the pricing strategy balances consistency, fairness, and affordability while supporting the facility’s long-term financial goals.
Marketing & Sales
Ready-to-use templates and plans designed to adapt to any facility, strengthen its marketing presence,
and achieve tangible results.
I want to lead a team of tennis professionals committed to an athlete-centered approach, empowering every player with the tools to thrive both on the court and in life.
12-month seasonal planning calendar outlining key activities, strategies, and deliverables.
The most essential foundation for the Community Engagement Strategy is family. During my experience as a coach and director of Racquet Sports in this area, I learned that my events were more successful when family members from different generations were included.
Compensation & Benefits
At South Texas Tennis Center, we are committed to ensuring every team member feels valued and fairly compensated.
Our compensation strategy targets pay at least 2% above the local market average while rewarding loyalty, professional development, and performance. Compensation combines guaranteed flat-rate hours with opportunities for commissions and performance-based bonuses, creating a fair and motivating structure that supports both employee growth and facility success.
Click here to learn more about:
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Pay principles, objectives and policies
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Competitive strategy